GPG LAMORY CONSULTING
The Lamory Triad® Method
To formalize your identity coherence and enhance your meaning and impact
Facing challenges of coherence, differentiation, or strategic alignment? Upstream or downstream from a shift in executive leadership or strategic direction?
GPG LAMORY CONSULTING offers you:
The Lamory Triad® Method
Structuring coherence across Corporate, Brand, and Client identities.
Lamory Triad Brand
Brand Persona
+ Customer Persona
Objective: Create perfect resonance between the brand and its client.
For: The Marketing Team seeking to align "everything the brand communicates" with "the client's idealized perception of the offer's creator".*
Deliverables: The core identity of the Brand Persona and the core identity of the Customer Persona.
The Lamory Triad®
Corporate identity
+ Brand Persona
+ Customer Persona
Objective: Structure coherence across Corporate, Brand, and Client identities.
For: The Leadership Team of organizations in an identity crisis, in a merger or acquisition, in rapid growth, or simply aiming for operational and symbolic excellence.
Deliverables: The alignment of your organization's three core identities.
For: The Leadership Team of organizations in an identity crisis, in a merger or acquisition, in rapid growth, or simply aiming for operational and symbolic excellence.
Deliverables: The alignment of your organization's three core identities.
Lamory Triad Corporate
Corporate identity
+ Customer Persona
Objective: Align the corporate identity with the customer identity.
For: The Management Team seeking to align the "who we are" with "the recipient of our offer", thereby clarifying the purpose of everyone's collaboration.
Deliverables: The core identity of the organization and the core identity of its client.
*Since a brand derives its legitimacy from its initial market, the typical customer identity for other global regions is subsequently developed.
GPG LAMORY CONSULTING helps organizations build their identity coherence to enhance their meaning and impact.
Together, we are going to:
Clarify
the core identities of your organization, brand, and client.
Create
a unique, sustainable and evolving reference foundation for your strategies.
Strengthen
the coherence and impact of the actions of your employees and partners.
The GPG LAMORY CONSULTING approach:
Diagnostic
Documentary study and interviews with stakeholders.
Co-creation workshop
Work on making each identity consistent, and then make sure they are consistent with each other.
Deliverables
Formalization of reference for deep corporate identities (Corporate, Brand, Client) – at least two of which Client.
Support
Distinction and treatment of what amounts to an update or a change in identity coherence
N. B.: GPG LAMORY CONSULTING is the organizational identity specialist with what it takes peripheral knowledge to carry out its missions. These are the limits of its field of intervention and it does not avail itself of any other expertise in communication, marketing, human resource, corporate management or otherwise.
