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GPG LAMORY CONSULTING

Organizational Identity Specialist

The consulting firm of the author of the first unified theory of identity and creator of The Lamory Triad® Method

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GPG LAMORY CONSULTING

Organizational Identity Specialist

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GPG LAMORY CONSULTING is the consulting firm founded by Guillaume P. G. Lamory, author of the first unified theory of identity, detailed in The Book 'Identity-Building Mechanisms'.

Drawing on his experience as consultant and business school lecturer, he developed a rigorous theoretical approach to provide organizations with methodological tools capable of integrating the complexity of their operational realities.

The firm exclusively distributes The Lamory Triad®, the unique methodology that simultaneously structures an organization's three core identities - Brand, Corporate, Client. A decisive approach to guaranteeing your identity coherence and achieving strategic alignment.

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Coherent identities
Clear management
Strong brands

The Lamory Triad® Method
Structuring coherence across Corporate, Brand, and Client identities

Lamory Triad Brand

Brand identity
+ Customer Persona


Objective: Create perfect resonance between the brand and its customer.

For: The Marketing Team...

The Lamory Triad®

Corporate identity
+ Brand identity
+Customer Persona

Objective: Structure coherence across Corporate, Brand, and Client identities.

For: The Leadership Team...

Lamory Triad Corporate

Corporate identity
+Customer Persona


Objective: Align the corporate identity with the customer identity.

For: The Management Team...

Identity-Building Mechanisms

What if the identity formation of every entity - individual or collective - obeyed the same universal mechanisms?

To understand, from a theoretical model, that everything that has its own existence, from Being to Civilizations, responds to the same logical rules, delve into Greco-Roman civilization to discover universal notions and the mechanisms of construction of Being and identity.

Learn more
Identity-Building Mechanisms the book

Perspectives

As specialists in corporate identity, GPG LAMORY CONSULTING regularly offers his perspective on identity-related topics, drawn from the lives of global companies and brands or from fundamental questions.

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