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Official portrait of Guillaume PG Lamory, founder of GPG Lamory Consulting, in front of a company alley

GPG LAMORY CONSULTING

Organizational Identity Specialist

The consulting firm of the author of the first unified theory of identity and creator of The Lamory Triad®

GPG LAMORY CONSULTING

Our function

Help organizations build their identity coherence to gain meaning and impact.

Our motto

Coherent identities
Clear management
Strong brands

Our mission

Empower organizations with full mastery of their three core identities.

Why work with GPG LAMORY CONSULTING?

Escalier en spirale ascendante

Exclusivity

The Lamory Triad® is a methodology born from a decade of research, designed to address the limitations of existing methods and account for the concrete realities of your organization.

Unique Value

Authentic expertise in the theory of identity-building mechanisms and their practical application, led by the theory author, to co-create coherence across your organization's three core identities (Brand, Corporate, Client).

Complementarity

We are not a strategy, management, marketing, or communications consultancy. Our sole focus is aligning your identities, empowering every internal and external stakeholder to contribute fully within their own sphere of authority.

Client Benefit

You amplify the impact of your strategies and proactively prevent identity crises.

Contact

Behind GPG LAMORY CONSULTING.

Guillaume P.G. Lamory is the author of the first unified theory of identity, presented in 'Identity-Building Mechanisms', the creator of The Lamory Triad®, and the founder of the consulting firm GPG LAMORY CONSULTING.
Originally a brand identity consultant and lecturer at business schools, Guillaume P. G. Lamory was dissatisfied with the expert and scientific tools available to him. He therefore undertook to define the mechanisms of identity construction himself, aiming to develop tools worthy of his standards for his clients and students. He devoted himself entirely to his own research, a journey that consumed him for over a decade.
In 2026, he edited and published his findings in Identity-Building Mechanisms to make them available to the scientific community and scholars. Building on this knowledge, he rethought corporate identity, the origins of brands and target customers, and their interrelationships. To meet the strategic alignment needs of businesses, he created The Lamory Triad®, the only methodology that simultaneously structures the coherence of an organization's three core identities. Finally, he founded GPG LAMORY CONSULTING to exclusively commercialize his unique method and return to serving enterprises.
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