GPG LAMORY CONSULTING
Independent Researcher in Ontology & Organizational Identity. 10 years of research. A unified theory. A proposal for dialogue
The Mechanism is the Same
"Whoever you are, you have constructed yourself. You have sought to achieve goals, accepted fate's blows, won successes, and suffered failures. All of this experience has gradually built the person you are today.
When you evolve in alignment with your identity, you flourish; conversely, you consume yourself. Lack of motivation, irrational acts, departures...
Individual, family, organization, nation? The mechanism is the same, as these are the four affective entities."
Coherent identity
Clear management
Strong brand
A unified cyclic ontology to understand the Being and societies. Three theoretical models born from 10 years of independent research.
Corporate Identity
Internal Coherence
Master the identity of the legal entity to act faithfully to who the organization truly is.
Brand Identity
External Resonance
Formalize the idealized perception the consumer holds of the offer's author.
Client Identity
Strategic Alignment
Understand the client's reality to propose offers in perfect resonance with their identity.
The culmination of 10 years of independent research
A unified theoretical framework: identity construction, whether individual or collective, obeys the same universal laws. Available in French and American English (Ed. 2026)
Explore the Theory
My perspective on identity-related topics, drawn from the life of global brands or from fundamental questions, applying the models of Identity-Building Mechanisms.
English US
